How To Find Buyer Keywords
Understanding what “Buyer Keywords” are and how to find them is the most important part of trying to sell products online. The difference between “searching for info” keywords and “Buyer Keywords” is the ‘intent to buy’ by the searcher. It is a waste of time having “tire kickers” look at your website if they just want information ABOUT your chosen keywords and are not looking to buy anything. Using buyer keywords serves to attract those people who actually wish to buy what you want to sell, so what are these all important keywords?
Buyer Keywords are not rocket science. They are simply search terms used by those who are ready to buy something AFTER they have done their research and decided on exactly what they want and are now looking to purchase from someone … and that someone could be you.
Someone searching for “Best plasma TV” is NOT at the stage of buying yet … they’re looking for advice and information about Plasma TV’s and still deciding on what to invest their money in.
Someone searching for “Sony 625d Plasma TV” has reached that decision. They have completed their research, chosen what is best for them and now have their plastic card ready and in the “buying mode”. In other words, “Buyer Keywords” are search terms that someone uses when ready to take the plunge and BUY. It is in your interest to understand when a person is searching to buy and not just wanting information. Product names are usually a buyer search along with model numbers, colors, “buy” in the search term (which is obvious) and “for sale” after a product name. Avoid anything with the word “free” in the search as these people don’t want to spend anything.
Where to find Buyer Keywords
Have a look at what’s hot on Amazon and eBay for physical product names and models. These should give you a good clue as to what people are searching for and the terms they use to find what they want. Spending some time on forums in your niche will also give you a good insight into what people are recommending and what keywords are being used to find products. What keywords would you use if you wanted to actually buy a product? Also asking your friends what they would use in the search engines will come up with a lot of different approaches to find the same product … good buyer keywords. These are what you need to target.
Once found, these keywords should be run through something like Market Samurai to do the research. Finding how many searches and how much competition is really important if you want to succeed. Again, Market Samurai comes into it’s own as it gives you all this info and more… well worth the investment. Choosing good, profitable buyer keywords is all part if your research that you must carry out if you want to succeed. Just grabbing any old keyword and building a site around it will just not hold water these days as there is a lot more competition.
This, I hope, has helped you and made you realize just how important Buyer Keywords are.
